What do you get for the car that has everything?

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If you know me, you know that I have a passion for anything with four wheels that goes fast – not really into motorbikes but hey they are still pretty cool.

Career wise, my dream job would be working in a media/marketing/comms. role that has to do with motorsport or cars in general (a recap of my weekend volunteering at the Eastern Creek/SMP round of the V8s is coming soon!).

When Supercheap Auto announced their Big Break competition to crowdsource their next advertising campaign, I knew it was a project that I had to do. The challenge for me in this would be the execution of the 30-second commercial. I haven’t done much with video so I approached it in the same way that I would approach writing an article or developing a photo series. Read and reread the brief: in short, “what does Supercheap Auto mean to you” and put together a 30-second commercial that was brand relevant and conveyed the message.

The concept for me was the easier part of the process. My Rx-7 is my pride and joy, my spoiled only child which quickly became the focus of the concept for me. I also needed to make sure that I was working within my capability as a filmmaker and wasn’t biting off more than I could chew. I enlisted the help of two friends and we spent five days filming, editing and revising the scenes and fitting everything together. I also spoke with some friends who have much more experience in the film and television industry than I do and took in as much advice from them as I could.

I am incredibly proud of the final product and so grateful for the help that I had along the way. Unfortunately, I didn’t make the top 10, but what I learned throughout the process will only benefit me in the long run. The full 30-second commercial is below – here’s to next year’s entry!
[youtube https://www.youtube.com/watch?v=0-FnO92N1tg?rel=0]

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